According to the American Marketing Association (Kotler, 2000) Brand is the name, term, sign, symbol design, or a combination that can identify the goods or services of one seller or group in order to differentiate the product from competitors' products. Brand gave a number of advantages to producers and consumers. Simamora (2002) mentions, the brand makes people a guarantee about the quality of a product that is to obtain information about the brand. Familiar brands by the community to make the company to increase product innovation and competition to win the competition.
Certainly beneficial for producers to market segments, attract consumers to buy products from brand
these and provide protection for the product.
How to Semarang? Community, regional government? many
brands are owned by the district of Semarang and untapped so far. Call it "Old City" the city that provides a high historical value of this is not neglected, flood (rob) and lack of maintenance mak building with high historical value is only a matter of time, or we can call again "Lawang sewu" which means "a thousand doors", former railway bureau in Dutch colonial times as the program, same condition with the others (neglected) alias dying. Actual discourse to rehabilitate or restore historic buildings had long since passed, but the realization is never the way to this day. Speaking about the old buildings or buildings which have high historical value in Indonesia, we should see in the case of Bandung, where the old buildings or building
who have maintained a high historical and well managed, can be buildings has other functions such as ancient first hotel, bookstore, optical, office, or if necessary the museum special historic building, without changing the original design of the building construction. We can use the building for a purpose beneficial of many parties, otherwise we can also care for and preserve these buildings. What about the world of academia, whether joined to contribute to the problem of the early.Trend opening this discourse is brands, now what about Semarang, was satisfied with the brand
Milkfish producers presto, Wingko and Lumpia. Hopefully this discourse give enlightenment to decision-makers in government area.
Related Posts :
* Statue of frog as a cultural heritage
* Renovation of historic heritage buildings
* Restoration of historic heritage temple
* Neglected historic building
How to Semarang? Community, regional government? many
brands are owned by the district of Semarang and untapped so far. Call it "Old City" the city that provides a high historical value of this is not neglected, flood (rob) and lack of maintenance mak building with high historical value is only a matter of time, or we can call again "Lawang sewu" which means "a thousand doors", former railway bureau in Dutch colonial times as the program, same condition with the others (neglected) alias dying. Actual discourse to rehabilitate or restore historic buildings had long since passed, but the realization is never the way to this day. Speaking about the old buildings or buildings which have high historical value in Indonesia, we should see in the case of Bandung, where the old buildings or building
who have maintained a high historical and well managed, can be buildings has other functions such as ancient first hotel, bookstore, optical, office, or if necessary the museum special historic building, without changing the original design of the building construction. We can use the building for a purpose beneficial of many parties, otherwise we can also care for and preserve these buildings. What about the world of academia, whether joined to contribute to the problem of the early.Trend opening this discourse is brands, now what about Semarang, was satisfied with the brand
Milkfish producers presto, Wingko and Lumpia. Hopefully this discourse give enlightenment to decision-makers in government area.
Related Posts :
* Statue of frog as a cultural heritage
* Renovation of historic heritage buildings
* Restoration of historic heritage temple
* Neglected historic building
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